ESTON Training has developed a new course, titled: Editing and Publishing Trade Association-type Magazines. This brand new and unique course, ESTON Ref: EDL4, teaches students how to edit and publish full colour, glossy magazines.
An example “trade association” magazine named, The Storage Trumpet, has been created especially for the EDL4 training course. However, any similarities between The Storage Trumpet magazine and any other trade association magazine is purely co-incidental.
The Storage Trumpet is two magazines in one; when you pick up the magazine one way the front cover states that it is the 40th edition of the UK Storage Companies Association (UKSCA) magazine. However, when you turn the magazine over, the front cover states that it is the 5th edition of the Federation of European Storage Company Associations (FESCA) magazine.
The EDL4 Training Material
During the EDL4 training course, students learn the essential skills required, as well as the various tasks that must be carried out, to successfully edit and publish a full colour, glossy, trade association magazine. The EDL4 distance learning training course comprises ten separate Training Packs; the pertinent information is presented in a number of Study Notes and progress is assessed via stimulating and effective Exercises, which are either self-assessed (SA) or tutor-assessed (TA).
The EDL4 study notes contain information that is of great practical use to a magazine editor, including: the preparation of the advertising pack, the process of renewing the advertising rolling contracts, managing the magazine’s text and image files, editing news items and articles, the preparation of draft page layouts using Microsoft Word templates, the typesetting process and the final edit, the printing and distribution processes and the preparation of the advertising invoicing schedule, and much more. The EDL4 course “Exercises” have been designed to allow students to demonstrate that they have absorbed and understood the information provided in the study notes, and in the other course material.
The two main activities associated with the EDL4 training course, and magazine production generally, are editing news items & articles and laying out pages (the process of arranging text and images on each page). On this training course students learn how to edit the news items and articles for the UK section of the magazine and (with a few exceptions) students learn how to lay out the pages of the European section of The Storage Trumpet magazine.